Revenue Acceleration Forum


The Like Factor


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    I’ve found a frequent misconception with many sales people and their management is the desire to be sure the prospect “likes” them. It’s an issue we often face when working with clients to help them accelerate revenue on a sustainable basis. People have for too long espoused the theory that people buy from those they “like”  — little could be further from the truth. People buy from people they have confidence in...

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