You know that little voice in your head saying things like,” I’m not going to win the deal” what’s the point of fighting for it” or “I keep getting losing important deals and my boss doesn’t think I’m a good salesperson” “there must be something wrong with me.
Those nagging thoughts telling you that you’re not good enough come from your inner critic (or critical inner voice). Dr. Lisa Firestone, Ph.D., author of Conquer Your Critical Inner Voice, suggests following this process to conquer your inner critic:
- Write these thoughts down in the second person (as “you” statements). For example, a thought like “I just can’t close a deal” “I’ll never be successful” should be written as “You can’t sell. You’ll never be successful.” This will help you see these ideas as just a point of view and not as true statements.
- Respond to your inner critic by writing down a more realistic evaluation of yourself. Write these responses in the first person (as “I” statements). In response to a thought like, “You’re such an idiot,” you could write, “I may struggle at times, but I am smart and competent in many ways.”
- Remember not to act on the directives of your inner critic. Take actions that represent your own point of view, whom you want to be, and what you aim to achieve.